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4683 Mercury Street Suite H
San Diego, CA, 92111

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Logogramm is a graphic design studio based in Southern California. Our team specializes in brand identity for organizations, small businesses, and individuals. We are also a team of experts creating custom letters for both businesses and personal needs.

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Filtering by Tag: lettering

Learning Lettering in Person

Jee Kim

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Hi, I am Jee. I am the designer, artist and founder here at Logogramm Design. I am wondering if anyone has been interested in learning lettering in person? I am based on San Diego, California, and has a small studio space to share.

I am shy person and frozen in public and in front of camera. I probably may not be super confidence in person either, but I am confidence about what I know; I know lettering, I know design and I know how to solve the problem. 

Bring me your lettering and design to get professional critique and consultation. You can also bring piece of paper and a pencil to start drawing with me. 


Learn about me, Jee Kim by clicking the button that will take you to my personal website. Email me any questions about learning lettering in person. 


Linoleum Printmaking

Jee Kim

In this post, I love to share the process of linoleum printmaking.
The sketching process was posted: Hope Anchor Soul

This is the sketch for the project. I hand-lettered for the text instead of font typed out (see the linked post above) because that imperfection makes perfect senses for this type of printmaking. 

This is inverted image to transfer the image to the linoleum block. 

This is inverted image to transfer the image to the linoleum block. 

Printed Sketch, Graphite sheet, Linoleum block, Masking tape, Pencil

Printed Sketch, Graphite sheet, Linoleum block, Masking tape, Pencil

Layer up the sketch, graphite sheet and linoleum block together and fix with the masking tape. Then redraw the design over with a pencil. Use a sheet of graphite or fill out the back of the sketch with soft graphite (pencil). Make sure the text must be mirrored if the final outcome looks like the original design. Inverted image makes easy to transfer the design onto the linoleum block.

Carving is very slow and tedious process. It is better not to start with busy mind to prevent cutting myself or the details, especially for the design with letters.  I actually lost my logomark at the end of ribbon. Perfect circle in small scale is something I definitely would avoid next time. 

Embrace the little flaws and imperfections as aesthetics of handmade linocut.