Gentlemen's Footwear

Gentlemen's Footwear

Client: Gentlemen's Footwear

Gentlemen's Footwear is an online shoe retail. They are selling hand-made gentleman shoes and accessories for men. We wanted the logo has delicate yet bold and masculine image. The monogram of GF indicates the high quality craftsmanship of the product with elegant and luxurious look. The emblem is shaped as a heel of the man's shoe, so that shows more masculine image of the brand. Adding stitch line onto the emblem highlights the details of the product. 

Click HERE for more about the process of this project

Big Joy Family Bakery & Cafe

Big Joy Family Bakery & Cafe

Client: Big Joy Family Bakery & Cafe

Updating their brand image with new logo and new graphic style which applies to the price tags and label on the each items. They have been around in San Diego for decades as an easy local coffee shop where people can get relaxed and enjoy their quality breads and cookies. They bake delicious breads and serve quality beverage, but their logo was out-dated and not good enough to represent their such high quality products and services they provide. 

The new logo is designed to represent their brand images of friendly services and delightful products at the same time. As their name, we wanted to make the customers feel such a big joy while they are enjoying their products. Since their name without 'Bakery & Cafe' is not showing what they are, we took the 'm' from the 'family' and made it into a loaf of bread shape, so that indicates that they are bakery. We chose the based typeface for the logo something has tall x-height and large counter for its lowercase, so that the new logotype has more opened up and get balanced with the new 'm' shape. 

Click HERE for more about the process of this project

MKR Systems

MKR Systems

Client: MKR Systems Inc.

MKR Systems is San Diego based Point of Sales company. They provide on-site services for their local customers who are mostly running small businesses such as restaurants, shops and all kinds of retailers. 

They wanted their logo represent what they believe and what they do. Their mission is helping small business owners could save money on expenses, managing the employees and inventory, so that they could grow by using easy, reliable, efficient and effective sales systems that MKR Systems provide.  

The new logo created with lower case letters with rounded edges gives a friendly and accessible feel to the customers. By using blue, the universal 'trustworthy' color as their main color, it gives the positive brand image of MKR as they are experts and a company that customers can trust.

 

Prelude

Prelude

Client: Prelude Winery

Agency: HH*Studio

Lettering "Prelude" for the wine label design. They wanted to create the logo and their label indicates musical notes as what word 'prelude' means: an introductory piece of music, most commonly an orchestral opening to an act of an opera, the first movement of a suite, or a piece preceding a fugue. 

I drew the capital 'P' with the dotted terminal swash as resembling the G clef. For the ascenders of 'l' and 'd,' I added loop to give more movements on the logotype. 

Valia Skincare

Valia Skincare

Client: Valia Skincare

Designer: Chul Lee

Valia is a skincare company which celebrates every person’s individual beauty and is focused on creating products that follow the principals of the Japanese holistic and ritualistic lifestyle. 

Executing the logo design concept especially with a perfect curve from the capital 'V' to the dot of the lowercase 'i.' 

Also for the packaging design, they asked me draw a Japanese flower. Since they named this skincare line as 'Bloom' I immediately came up with cherry blossom with pencil drawing style. For the production, they took this illustration with embossing effect on the packaging to give more impression to the consumer by touching it. A few months after they satisfied with the 'Bloom Flower,' they asked me another drawing with same flower, same style but different composition. They call this new product line as 'Nourish,' so I call this illustration as 'Nourish Flower.'

Angel's Ministry

Angel's Ministry

Client: Angel's Ministry of Hanbit Church

This was a volunteer work for the 'Angel's' Ministry where people who needs special care and extra hands can join the service and worship. The volunteers are various in age from children to seniors who ever has willing to join the ministry to support, help people and worship together. My husband and I were a substitute teachers at the ministry, and I did most 'art work' to demonstrate and illustrate the script for them to understand easier. 

Yamariki Sushi

Yamariki Sushi

Client: Yamariki Sushi

Yamariki Sushi is located in Carlsbad, California. We created the logo with Japanese character(Kanji.) I kept writing these letters with sumi ink and brush until I got perfect one. It was such a fun experience, and I am glad with the result. We also designed restaurant menus, banner and business card. 

Peet's Coffee & Tea

Peet's Coffee & Tea

Featured in Student Design chapter of Chois Package vol.5, Chois Publishing. It also was featured on AIGA Member Gallery and Packaging Design Served from Behance Network.

This project was refreshing their logo with delightful and inviting way to attract both their loyal customers and new generations. 

I am Loved

I am Loved

This is the second lettering piece of 'I am' series. 

I am Loved

Sometimes people feel lonely regardless how they are surrounded by many people and involved in diverse relationships. Emotional emptiness blinds the sight to see how much they get loved. 

It tremendously helped me get out of the darkness and emptiness when I realized that I am still loved by people around me, family and friends even if I were in the hard times. There are a lot more of people who pray for me and support me than I ever thought. 

Even if people who lost love ones, and literally there is no body at all around them, I want them still realize there is one who truly loves them until death. And the one is the true love and the only hope. 

 

Free Download Desktop Background

I am Loved

I am Loved

This is the second lettering piece of 'I am' series. 

I am Loved

Sometimes people feel lonely regardless how they are surrounded by many people and involved in diverse relationships. Emotional emptiness blinds the sight to see how much they get loved. 

It tremendously helped me get out of the darkness and emptiness when I realized that I am still loved by people around me, family and friends even if I were in the hard times. There are a lot more of people who pray for me and support me than I ever thought. 

Even if people who lost love ones, and literally there is no body at all around them, I want them still realize there is one who truly loves them until death. And the one is the true love and the only hope. 

 

Free download Phone Screen version

I am Beautiful

I am Beautiful

Lettering for "I am Beautiful" to make statement of "Everyone is beautiful no matter how they look because they are created beautifully."

Free Download

I am Beautiful

I am Beautiful

Lettering for "I am Beautiful" to make statement of "Everyone is beautiful no matter how they look because they are created beautifully."

Free Download

Thank you note

Thank you note

Lettering for "Thank you" note

Seasonal Greetings & Letterings

Seasonal Greetings & Letterings

2015 Valentine's Day Card

2015 Valentine's Day Card

Lettering for 2015 Valentine's Day Card

Christmas Greeting 2014

Christmas Greeting 2014

Lettering for 2014 Christmas greeting that applied to card and email greeting

Thanks Giving Day

Thanks Giving Day

Holidays Greeting

Holidays Greeting